July 13th, 2006
Reuters reported that Cingular Wireless, the No. 1 U.S. cell phone service, said Wednesday that cable channel HBO has produced a special mobile miniseries based on the popular show “Entourage” that extends the story beyond what is shown on television.
Cingular, a venture of AT&T Inc. (Charts) and BellSouth Corp. (Charts), and its rivals Verizon Wireless, owned by Verizon Communications Inc. (Charts) and Vodafone Group Plc (Charts), and Sprint Nextel Corp. (Charts) are all aiming to boost revenue with services such as video and music.
The wireless company said it would also show full-length episodes from the first season of “Entourage” and from other popular shows such as “Sex and the City” and “Curb Your Enthusiasm.”
The mobile video service does not come out cheap: Cingular customers who wish to watch “Entourage” must sign up for Cingular’s $14.99 monthly media plan and its HBO premium service, which costs another $4.99 a month.
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