February 25th, 2005
24/7 Real Media and Vindigo have created a unique relationship, leveraging 24/7 Real Media’s Open AdStream®, as the platform to deliver WAP advertisements across Vindigo’s suite of mobile products, that will provide standardized trafficking, tracking, reporting, and targeting. According to Robert Tas, senior vice president, technology and media for 24/7 Real Media: “Mobile marketing is the next evolution of online advertising,”
theMobileBlog comment: Since its first product, restaurant guide on PDA, Vindigo has developed some interesting mobile content products over the years. On its website, Vindigo lists a variety of content applications under the umbrella name of Vindigo Studio: CelebrityNow!, Couch Potato, Critterpic, FotoShare, GuyStuff, MapQuest, Mobile Metromix, Mobile VIBE, MovieGoer, Pictorama, ReplaySports, The New York Times, TSN Fantasy Source, Upoc Vindigo, Vindigo Expressions, Vindigo Traffic, WGamer. Don’t know how many subscribers are using each of the apps, but the list seems pretty impressive.
Entry Filed under: Mobile Marketing