Enpocket CEO Lead Mobile Marketing Best Practice Committee

February 22nd, 2005

The Mobile Marketing Association formed two new working groups: the MMA Best Practices Committee and the MMA Metrics Research Committee. The Best Practices group is led by Mike Baker, President and COO of Enpocket and the Metrics group is led by Jean Berberich, Systems Manager for Procter and Gamble and vice-chaired by Irené Waldman of Visa U.S.A.

The Best Practices committee will work this year to establish a set of guidelines and recommendations for effective, efficient execution of mobile marketing campaigns via SMS, MMS, wireless web and PDA. Core principles will focus on ensuring consumer privacy and a positive, welcomed experience with the medium. On the committee are the following MMA members: Mike Baker of Enpocket; Heidi Lehmann of Third Screen Media; David LaPlante of Twelve Horses; Neil Versen of AvantGo; and Eric Wheeler of OgilvyInteractive Worldwide.

The Metrics committee will work this year to establish the parameters for accurate cross-media return-on-investment measurement guidelines for advertisers, brands and carriers using mobile marketing.

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Entry Filed under: Mobile Marketing

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