Marketing Meets Wireless Games

February 8th, 2005

MauiGames Inc., a Hawaii-based developer focused on world-class video game products, announced today an embedded advertising initiative for its cell phone games and applications. MauiGames is offering advertising opportunities in its “Just for Fun” applications and extreme outdoor sports-themed games for the more than 37 million people in the United States who play games on their cell phones. The initiative gives advertisers the opportunity to embed static or interactive visual placements, “sound effect” placements, as well as the ability to customize ads for online, seasonal and local promotions.

“MauiGames’ embedded placements enable advertisers to closely tailor product and brand placements to dovetail with localized consumer preferences, seasonal promotions and product features most compelling to their target audience, at rates far more cost-effective and with significantly higher impact than TV, radio, print or online media,” said David Fradin, president, MauiGames. “We are pursuing consumer retail goods companies in the initial stages of our advertising sales strategy.”
“People playing games on cell phones are totally immersed, and if an ad is appropriately embedded, the impact is significant,” Fradin continued. “Downloads of individual games are approaching hundreds of thousands per month; the total worldwide market for cell game enabled phones will reach 150 to 300 million by the end of the year.”

More info at

Entry Filed under: Mobile Games,Mobile Marketing

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