Mobile Entertainment Driving 3G?

December 3rd, 2004

Forbes has a story on Mobile Entertainment being the Driving Force behind 3G Adoption.

Doug Rasor, VP and manager for worldwide strategic marketing at Texas Intrsument, was quoted as saying: “Custom ring tones, 3D games, multi-megapixel cameras, video and digital TV are just a few of the cool mobile entertainment applications pushing the industry”.

Now, all this is no secret to anyone who has an interest in the mobile space that mobile games and entertainment is going to be big. But I don’t see the adoption of 3G accelerating in the U.S. unless the big carriers here change their conservative (i.e. we are not going to invest in 3G until we see adoption) and greedy (i.e. we are going to charge you $0.1 per SMS, $1.99 per ringtone) mindset.

Entry Filed under: General

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