Mobile Phones & Ringtones

Frost Research Report on SMS Marketing

January 27th, 2005

This Frost & Sullivan analysis of the mobile marketing and short code SMS markets in the United States provides information on mobile marketing campaigns based on push/pull, voice, SMS, multimedia messaging service (MMS), wireless applied protocol (WAP), and Java and binary run-time environment for wireless (BREW). The study offers industry and application trends and market drivers and restraints, as well as strategic market forecasts. Profiles of the key industry participants and description of important mobile marketing campaigns by leading mobile operators have been also been included.

Frost & Sullivan.

Entry Filed under: Technology